The tail end of the '90s showed a massive resurgence of boy bands like NSYNC and Backstreet Boys, as well as pop-stars named Britney, Christina and Jessica. As they grew up, broke up, and their popularity declined, the Jonas Brothers were happy to step in with their pals, Miley and Demi, to take the pop scene by storm.
Somewhere between the Tiger Beat photo shoots and concerts at Six Flags Magic Mountain, Justin Bieber showed up. An anomaly of sorts, who was a millennial trailblazer by attaining massive success thanks to posting videos on YouTube and working social media to his advantage. He shot to super stardom and unleashed a new wave of pop-crack for pre-pubescent girls. One guy, millions of screaming fans, and a cocky attitude that has gone far beyond entitlement.
Quick to follow suit has been Australian teen dream, Cody Simpson, and Bieber's closest competition and sometimes frenemy, Austin Mahone.
The scary fact of these new solo artists is their delusional idea, in which their music will have staying power and keep them on a pop-pedestal for years to come. Mahone even told USA Today his plans for longevity and relevancy in the spotlight.
"Whenever people see me, I'm a young dude and I sing, and I feel like they're just like, 'Oh, there's just another teen pop star. He's going to have a few songs,' " he said. "But I want to be more than that. I want to grow, I want to challenge myself to be better and to be different. I want people to know I'm in it for the long run, so you better get used to me."
Siiigh. He might have a shot if he takes notes from the likes of Justin Timberlake and Usher and runs as far as he can away from the Biebs.