A little while ago, the North London band Wolf Alice
released a 50s-style video for the third single from their upcoming album, "Beautifully Unconventional." In this latest video, lead singer Ellie Rowsell sports a Marilyn Monroe-esque look, complete with a voluminous blonde wig and calf length white dress, while the rest of the band is dressed in sleek suits. The video is pretty simple, recalling the typical TV performances in the 50s with its set up and its title and ending fonts. Abstract depictions of architectural features decorate the otherwise sparse, white space as the lights change periodically from white to green to red to blue.
The "Beautifully Unconventional" video, while nice to look at, doesn't actually have much to do with the song itself, which is about celebrating your "beautifully unconventional" friends. In a BBC Radio 1
interview, Ellie explained the meaning of the song, saying that the inspiration for the song came from a friend of hers, and that the song is written from the perspective of Christian Slater's Heathers
character, JD. Of course, none of that is really connected to the 50s, Marilyn Monroe, or random columns and doorways, but the aim with the video was to make something aesthetically pleasing, and they definitely succeeded.