With her Hot Mess
EP coming out on September 26, GIRLI
has just released the video for the title track, and it's everything I could have ever wanted. The video begins bathed in her signature hot pink - everything from her hair and makeup to the lighting is unapologetically bright pink - as she messily pours herself some cereal. About a minute into the video, she starts to attract a posse of pink-haired skaters that grows throughout the video. They stop by the "record label office" to try to strike some deals with a curmudgeonly executive before heading off to GIRLI's Hot Mess
Launch Party, where GIRLI wears a Bowie-esque, hot pink suit with her name across the back.
Since "Hot Mess" came out a couple weeks ago, I've been listening to it pretty much non-stop. The song is all about not caring about what people say about you, especially those who are underestimating you because of your femaleness or the way you dress. The best part of the song is the bridge - with lyrics like "I'm so stupid, please tell me/How the world works, I'm female you see," the bridge is dripping with sarcasm as GIRLI briefly inhabits the ridiculous character women are often painted as. "Hot Mess" really lights a fire of confidence - I listen to it, and I want to be a hot mess too.
If you don't already know who GIRLI is, you definitely should. She emerged onto the music scene as GIRLI in 2015 with her first two songs, "ASBOys" and "So You Think You Can Fuck With Me Do Ya." Her video for the latter song had a very DIY vibe as it followed her and her friends through the city (which I assume is London) on a fun, fast food and arcade-filled night.
Since she started releasing music, GIRLI has created a unique cross between genres, blending elements of bubblegum pop, grime, and punk in a way that demands a reaction, whether you like it or not. And that's the way she wants it - as she told The Guardian
in an interview, "I never wanted to be someone that everyone just liked, because if everyone likes you it means you're inoffensive."
The thing I love about GIRLI is the way she encompasses so many supposedly opposing things in her music and persona, and makes it work because it's genuine. She wears all hot pink, she skates, she's "messy as a boy," and she's "happy as a woman." Without qualifying or apologizing for any part of herself, she demands respect, and her brand of feminism questions the very concept of distinguishing between masculine and feminine, as in her song "Girls Get Angry Too:" "What's a girl, what's a boy?/Why are there gender sections for toys?" Overall, GIRLI's just really cool, and it shows in her music.