Is Arcade Fire Toying With Toynbee Tile Marketing?
    • MONDAY, AUGUST 05, 2013

    • Posted by: Matt Howard

    If you're an already established band, you can get pretty damn creative in marketing your upcoming work. The latest to join the mysterious marketing craze seem to be Arcade Fire, who, according to CoS, are labeling city streets throughout the world with their latest album's name, Reflektor, via a cryptic symbol. Although we cannot confirm that this is the album's title, we do know that it's due out October 29th.

    There is now a Reflektor Instagram Account containing pictures of the markings, as well as a video which was, according to the CoS report, played prior to sets at this weekend's Lollapalooza in Chicago.

    We can't help but see a connection to the Toynbee Tiles, but we're hoping - and pretty confident - that this isn't all the work of an old man in Philadelphia.

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