It's hard to say that Jim-E-O is just a rapper. The hometown hero has assembled a motley cast of family and friends to help fertilize his dreams of becoming an all-around mogul of entertainment, and he brought them all out to spice up his set at The Phoenix. Part club-owner, part producer, and all around guru of following your dreams, Jim-E-O and his crew brought more energy to the stage than we could have possibly imagined. His love of Austin is only matched by his love of sharing his music with the world. Jim-E-O had more than just a few choice phrases to share with us—he has a story of adversity, ambition, tragedy, and ultimately, a success worth toasting to life about.