We already know that Scandinavia is taking over pop. We've talked about this a bunch over the last six months. Whether it's Tove Lo or any of the other Swedish/Scandinavian acts dotting the pop landscape, they're redefining Top 40 pop in their image. Well, it looks like they might be gunning for alternative pop-rock as well. Swedish alt-poppers The Royal Concept
have dropped the release of their first U.S. single, "Fashion," and you can dance to it, you can rock out to it, and you can bob your head in the car and sing along at the top of your lungs to it. Clearly, this will be a young crew to watch.