Phantogram Releases Unsettling NSFW Video for 'Funeral Pyre'
    • THURSDAY, AUGUST 24, 2017

    • Posted by: Olivia Lewis


    Earlier today, electronic dream pop duo Phantogram released a music video for "Funeral Pyre," a song from their 2016 album Three. The video, directed by Gianluca Minucci and produced by Liana Rae Perez, feels more like a short film than a regular music video. The entire video is shot through the window of a car slowly cruising through the city streets. As you drive through the Los Angeles streets, day turns to night, and you witness a dizzying array of scenes, slivers of many different lives, some heartwarming and many uncomfortable. From fathers playing with their children and couples kissing to brutal fights, car break-ins and crashes, the video is a constant stream of experiences and bite-sized stories. At the end of it all, you drive by, now outside of the city, watching as it goes up in flames like a funeral pyre.

    In speaking about the video, director Minucci described it as "a phantom drive in a land of nowhere, where love meets grief, loneliness, violence, and desperation. It's a tragic, Pynchonian elegy, of a world destined to a destroying, but perhaps purifying, fire. A descent to hell, the swan song of a city that celebrates its funeral pyre." The concept is simple and succinct, but incredibly effective. Being shot through a car window, the viewer does begin to feel like an outsider to everything they're witnessing, or as Minucci describes, a phantom. There is no interaction with any of these scenes, only a passive, fleeting observation. Overall, the video for "Funeral Pyre" is my favorite kind of video - unsettling in a way that draws you in so deeply you can't look away.
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