Today we're premiering the new video from Utah-based pop/rock group The Strike
. It's for the title track off of their upcoming EP, Faint of Heart.
The band told us a little bit about what the song means to them, "'Faint of Heart' is a special song for me. Growing up I was pretty shy and struggled with a lot of self doubt as just about every adolescent does. 'Faint of Heart' is a song about being vulnerable and admitting fear. There is a romantic component in the lyrics, but ultimately it is about reaching out when life is getting to be too much. It is good to be strong, and to solve problems autonomously; however, there comes a time when we as people may need to rely on the strength of others. I believe human nature to be kind. People are good. Don't be afraid to seek help if needed. This is the message I hope people take away from both the song and the video."
The black and white video features a man with devil horns on his head walking around a motel late at night in slow motion. Later on at the end, he meets up with his (potential) lover, who has a halo hovering over her. Because it also seems to have been shot in one take, it puts us in the perspective of this man, who seems lost, searching for something. The video perfectly aligns with the 80s-influenced music, comparable to The 1975
's "Change of Heart" or "Somebody Else," with synths-galore. Make sure to check out the EP when it comes out this fall.