In case you didn't get the memo here it is. As a female body (I'm being as gender inclusive as possible), you can have a child and still be sexy. This was, of course, true before 2016, but with Fergie's defiant new single "M.I.L.F. $," there's sure to be a sea of haters with internet access that will condemn Fergie's new "Moms I'd Like to Follow" campaign. While the song has garnered an impressive 20 million plus views in five days, it also has a noticeable 87,165 dislikes. While the dislikes (which currently account for roughly 24% of the like tally) won't take away from the songs popularity, it will surely bring up the age old conversation of the female body and what should be allowed to be shown within our zeitgeist.
I'll be the first to admit that "M.I.L.F. $" isn't an amazing song, (if I was reviewing it I would give it a 3/5), but what it lacks in its creativity as a song it surely makes up for in its overall campaign. Fergie isn't the first woman to use sexuality as a means for a pop culture comeback. However, what separates "M.I.L.F. $" from sex being sold to us 24/7 (often in a misogynistic manner), is that Fergie isn't doing this out of pure laziness to simply get a Billboard Top 40 hit. "M.I.L.F. $" is a well thought out visual campaign that is clearly intended to spark some kind of conversation. Yes, Fergie is an excessively privileged white cisgender woman with enough money to fund my sneaker obsession and yes there's more to empowerment than shaking what ya mama gave ya. "M.I.L.F. $" definitely isn't on the same intellectual level as Bell Hooks or Audre Lorde, but there's more to it than hey were sexy moms trying to revitalize our friend's career. Whether you like it or not M.I.L.F. $ is making a statement. Some people will be appalled that these mothers are showing their bodies for others to openly see, while the rest of us will champion these women for having the courage to show whatever they want.
As I close out my argument let me say this. It's not a crime to be a mother yet still openly sexual. Yes, it's true that there's a double standard that blatantly exists in regards to control over the female body. Its the very existence of this control that has left me perplexed as to why were not advocating for more displays of older women being free with their sexual identities. I'm not recommending that every woman over 35 posts topless selfies on Instagram like Kim K, but if that's what you want to do then that's alright. For too long we've demonized older women and given them labels such as cougars and others that are too explicit for me to list here. Overall, everybody needs to take a chill pill and accept "M.I.L.F. $" for what it truly offers us. Its a blatant rejection of societal restrictions placed on the female body no matter what season of life you're in. With these restrictions only becoming tighter the older you get, Fergie's new visual campaign for "M.I.L.F. $" is throwing away the archaic, male-dominated rules out the window. Now in the spirit of "M.I.L.F. $" and "Milfville" I'm gonna sip my milk and wait for the haters to keep hating.