For the first time since 2011's Nine Types Of Light
, we're finally hearing new material from TV On The Radio
. "Mercy", the first single of many to come, was released on band member Dave Siteks Federal Prism label. Unlike traditional record labels, like their previous partners Interscope, Federal Prism uses Soundcloud to release new music periodically leading up to the album's traditional retail date.
"Federal Prism stands by the notion that SoundCloud represents one of the most organic and well executed platforms for artists and listeners to interact. This is especially true for all of us who are serious about the creation and sustainability of music. In our minds, this goes beyond marketing or even a sales strategy... to the basic and inspiring impetus of music making," said Sitek in an announcement from the label yesterday.