The Reasn: Pop Soul's Up And Coming New Sound
    • MONDAY, JULY 27, 2015

    • Posted by: Patrick Pilch

    Following his exodus to the entertainment promised land that is Los Angeles, Al'Michael Nelson, better known by his stage moniker, The Reasn, has been riding a jet stream of success. Quickly grasping the attention of top dog producers like Swizz Beatz and Neff-U, The Reasn has truly become a breath of fresh air for magnetic pop melodies jam packed with soul influences from the fleeting falsettos of Prince and the modern edge of Frank Ocean.

    The Missouri native's musical spark was ignited when he was just 12 years old, writing songs as an emotional outlet, quickly recognizing his passion following his first on-stage performance. Nelson focuses on emotive and honest lyrics, challenging listeners by establishing a relationship with their sentiments in order to connect on a deeper level. By narrating stories through his music, the R&B vocalist identifies the common everyday struggles we face by saying "things people are often afraid to say." With a couple of tour dates and a new EP lined up for this year, be sure to be on the lookout for The Reasn. Check out the video for "Blue Flame" and our Q&A with him below:

    Your music does a fantastic job of creating hook-filled pop tracks while intermingling R&B and soul elements with an eighties vibe that reminds me of Prince's early stuff. What are some of your biggest influences when it comes to assembling a track?

    I'm influenced by a lot of old school sounds like the Beatles and Marvin Gaye. All of my tracks are built from scratch. I like to incorporate sounds that evoke feelings in people, like hard-hitting drums and memorable guitar riffs.

    Your latest video for "Blue Flame" follows the disorienting and winding path of a seemingly lost girl. Does the music video coincide with the song's lyrics?

    The video definitely reflects the message and lyrics of the song. It shows a female chasing the wrong things without directly saying what it is she's searching for. But the closer she gets to what she wants, the less appealing she becomes. She ends up pushing the people who are close to her further away.

    How was it working with Devrim Karaoglu? Has he helped shape your sound?

    Devrim is a cool guy and very talented. I've been honing in on my sound with other producers for a while now, but he definitely understands my vision and helps bring it to life.

    Is there anything audiences should be on the lookout for in the upcoming months?

    Everyone should just be on the lookout for the the new sound that I'm trying to create. We've got more music coming out this year. I've been working with producer Neff-U and other talented artists and have some big things on the horizon.

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