Few things in this world are greater than the Olympics. Summer or Winter, the games unite athletes, fans, and nations for a few short weeks before the world once again falls into its usual chaos. This Summer, the Olympic Torch finds its home in London (maybe you've heard). Hosting this worldwide party is a great honor and an even bigger responsibility. The host gets a chance to say "Thank you for coming, World. Look at why we're awesome!". The host country gets a chance to demonstrate their culture and pride on a worldwide level and broadcast everything that makes them worthy of such an honor.
By now, you've all seen the logo for this Summer's Olympics. If not, picture neon blocks that make up the numbers 20-12. Literally, that's all. I was willing to look past this, thinking maybe they wanted something simple. I can understand that. I would be lying though, if it didn't plant some doubts for the upcoming celebrations. What are the Opening and Closing Ceremonies going to look like?! London has a vast and incredibly interesting history and culture but so far, the Olympics seem 'theme-less'. Sure, they could go with the whole 'royalty' angle but with the world's recent obsession with the Royal Family, it might seem a little overplayed. Things aren't looking too good for London if the most publicity their logo has garnered is a bit on how it looks like Lisa Simpson performing oral sex.
But they've got plenty of good art to draw from -- some of music's most legendary artist's call London home. Why not dip into the musical vault and bring back a historic band? Rumors are already suggesting Muse (the band who penned the official Olympic theme) will be playing at the Opening Ceremony next week. There's also a chance that by having Muse perform at the ceremony that they could overshadow everything else. The ceremony won't be a tribute to London, it'll just be a Muse concert (they do that).
Strike three for London's marketing team came when the line-up for the Closing Ceremony was announced. The city decided to say "Thank you, World, for joining us in this celebration of patriotism and unity" by booking none other than (drum role please...) The Spice Girls. Don't get me wrong, I love the Spice Girls but really!?! That's the best you came up with? To make matters slightly worse, Liam Gallegher and his band Beady Eye are rumored to perform "Wonderwall", as if the night couldn't get any cheesier. What's next? The night's going to be hosted by Austin Powers?
It's clear that London's clinging to its pop culture, but we think they could do better. Check out Beable's own suggestions for London's marketing team. With a mixture of their current great musical acts, London pride, and iconic Olympic imagery, here are our five suggested improvements.
Unless you've been living under a big, dumb rock this year, you've heard and probably love Adele. The songstress' album 21
reached massive success propelling Adele into music legend status. It's possible Adele might be more popular than the Olympics, girl's rolling in success (pun intended). With the recent baby news it's easy to see how booking her might be problematic but why not ride her successful coattails. Seriously, who doesn't love Adele?
Coldplay has successfully propelled from indie soft rockers to global superstars. They're music is a safe bet for an Olympic soundtrack. They're melodies are symphonic yet simple; heavy without being too intrusive. They're colorful, energetic, family safe, crazy successful and rooting for the home team. Says the London marketing team: "No thanks, we're going to go with this Lisa Simpson look."
Radiohead. Ever heard of them? Ask any Radiohead fan about the quintet and you're bound to hear an endless list of why Pete Yorn and crew are the greatest thing in modern music. Honestly, they wouldn't be wrong. Radiohead has already reached legend status and they're still making music. Great music at that. What better way to highlight London's past, present, and future than featuring a modern legend? [Ed. Note: We know Radiohead would never allow anything like this, but we can dream, can't we?
With rumors circling that Muse will be performing at this year's Opening Ceremony, it would make sense to just make the whole event Muse themed. Honestly, what else are they going to do?
Ever since they broke into the music world with their single "Somewhere Only We Know," Keane has been releasing a steady stream of piano soft rock albums. Compared to some of the other names on this list, Keane might seem like a bit of an underdog, but that's exactly what makes them a perfect fit. So far, London's put themselves behind the 8-ball in the hosting department. What better way to shock the world than teaming up with a fellow underdog and rocking out?