Let me start off by saying, I really like the aesthetics of this video. The colors, the way it's shot - it's clear that Selena Gomez
has been reborn. The imagery in the video, taken without context, is all very good.
I just… I have so many questions. There are definitely some vaguely post-apocalyptic vibes, especially at the beginning when she's walking down an abandoned street, past yards filled with kids toys and sprinklers, but no kids, and a smoking car that (hopefully) doesn't have anyone in it. It kind of makes it seem like Selena Gomez is one of the last people on Earth, as the only other person in the video is Gucci Mane. Is Selena the last person on Earth in this video? Is that why she's low-key having a mental break down? Also, is that mental break down thing supposed to be related to the song in any way, or it just an aesthetic thing?
I feel like this video implies that Selena, or at least her character for this video, has a fetish for putting dangerous or uncomfortable things in her mouth - the broken glass, the eyelash curler (ouch!), the soap, etc. Which, if that's what they were going for, at least it makes more sense as a fetish than having a fetish for "my love." During my first watch through the video though, I was very concerned - please be careful with all that broken glass, Selena!
Lastly, I have some questions about the freezer scene. Is it part of the house that Selena was just destroying? And if so, why does this regular old house have an industrial-sized walk in freezer full of peaches? Also, is Gucci Mane also in the freezer? Because it doesn't really look like it, and the two never interact. The fade and blurriness of the Gucci Mane clips are obviously stylistic choices that are also used in other parts of the video, but here they kind of overtake the image, so it almost seems like the Gucci Mane bits are taken from sketchy home videos.
Overall, I want to like the video, but I can't really tell if it's supposed to be uncomfortable and in some way meaningful or symbolic. If it is, that's really cool; I love art that successfully makes me uncomfortable. People in the comments are already coming up with theories and explanations for what the video means, which is also cool, and some of them really make sense. Really, I think I just want one answer - is it all for the aesthetic, or is there a meaning behind this video?