just released the video for her new single "Boys," and as you can probably guess from the title, the video is full of boys. Directed by Charli herself and Sarah McColgan, the video features familiar faces like Joe Jonas, Brendon Urie, and Mac DeMarco, as well as cute cameos from some puppies and a baby.
I love everything about both the song and the video. The chorus, "I was busy thinking ‘bout boys," is super relatable, and the production on the whole song, including that video game-type sound used in the chorus, is very shiny and sweet (two adjectives that also describe most of my favorite things). There's a lot of pink used in this video, which is very lovable. Even though I know that Millennial pink is kind of a big thing right now and it's everywhere, for me it hasn't gotten old; it's still a great color. There's so much going on in this video that it's hard to choose a single favorite moment (although as a PC Music fan, seeing A.G. Cook holding the "Boys" book was definitely a highlight.)
The best part about the video is how refreshing it is to see something that isn't based on objectifying women, and kind of flips the script. Usually the line about "having one in every city with different ringtones" comes from a rapper bragging about how many women he can get now that he's "made it," but here Charli shows that girls can have that too. The guys in the video also take on some of the typical, sexualized activities that girls often do in videos, like showering, washing a car, and eating, which changes things up in an amusing, lighthearted way. Overall, it seems like the video was a lot of fun to make (as Charli XCX put it in the description, no boys were harmed in the making of this video!), and it's a somewhat rare but refreshing example of something that doesn't cater to the straight male viewer.
Also check out our fun concert with Charli XCX at Hype Machine's Hype Hotel: