The Anthemic Brit Pop Rock Of Coasts
    • FRIDAY, JULY 24, 2015

    • Posted by: Niko Demetriou

    One of those bands that people say are going to be huge, and you don't really have anything to say that could prove otherwise; Coasts have found themselves a sizable following with substantial BBC radio praise, extensive London and U.S. touring, and what essentially amounts to not much more than pure talent. With some upcoming festival performances, including Lollapalooza and T in the Park, the English boys just came out with a new video for "Oceans," a track that has already helped boost them onto the iTunes "One To Watch" list. Directed by Tim Mattia whose resume includes work with The 1975, Young Guns, and Cage The Elephant, the beautifully composed video houses a peculiarly dark narrative. We were lucky enough to get in touch with Coasts to ask a couple of questions and see what's going on here.

    If you like what you see, their self titled EP is available for download now and their debut album can be expected this Fall.

    Did you have a dark ending in mind for this track before you started brainstorming the "Oceans" video?

    Coasts: We didn't have that in mind at all in the beginning. The song itself is pretty positive and triumphant in the choruses but the verses and breakdown have a real brooding feel that bubbles away and we felt that needed to be brought out in the video. We wanted to create something that had a similar aesthetic to Baz Luhrmann's Romeo + Juliet and this was something we were constantly referencing when we were discussing the video with Tim Mattia, the director. He came up with the videos premise and we immediately fell in love with the idea.

    What were some of the locations you filmed at?

    The video was shot in various locations around California in-between the two shows we did at Coachella this year. The motel and diner scenes were shot in the same place that Eye Of The Storm, the film with Dennis Hopper, was shot. I also got to drive an amazing vintage American car in the video so I was pretty happy with that.

    What was it like working with Tim Mattia? Did you reach out to him or vice versa?

    Working with Tim was amazingly refreshing. We'd known about his work prior to teaming up with him to work on the "Oceans" video and so I knew that he'd have some incredible ideas and that the end product would be really exciting. He's also one of the nicest guys I've met and made us feel completely at ease on set. He came to us with a great vision for the video and it blew every other premise out of the water.

    Was there a lot of pressure to create a fantastically moving piece after the already established success of "Oceans?"

    There wasn't much pressure at all. We knew that we had to make something that was bold and cinematic because we think the song deserves that. It means so much to us as a band because it is one of the main reasons that we have gotten to the stage we are at now and we just wanted to do it justice. The first video we did for Oceans was shot by one of our good friends and it had a charm to it that I think connected with a lot of people in the beginning but wecouldnt be happier with this new version. It has all the right qualities that we were searching for. We feel like weve hit upon an aesthetic that we are super happy with and we cant wait to work on our next singles music video.

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