THURSDAY, JULY 02, 2015 |
Posted by: Niko Demetriou
I'm not going to front; when I clicked on Rihanna's new video for "Bitch Better Have My Money" and it opened with a mature content disclaimer for nudity and violence, I got a bit excited. Rihanna is bad, man. She's that particular kind of bad: luxuriously extravagant, doing her own thing without the slightest regard for her public opinion, and sexy as anything. If making a song titled "Bitch Better Have My Money" that reaches the top of the charts wasn't enough proof of this, the video for it does the trick. Blunts, blood, and beautiful women; it's worthy of a few go arounds.
The story is what you'd come to expect. Rihanna gets her hands on the wife of an unlucky soul dumb enough to owe the Barbadian singer money. Without skipping any expenses, what comes next is an extravaganza of high fashion mixed with a bit of Scarface and a stoner innuendo or two. Well shot and edited, the music video is just as tough as the track itself. She mobs around with her crew, top down, with a body in the trunk. Only Rihanna can make sitting in a suitcase full of bloodied money look oh so good.