Little Dragon Debuts a New Song Within an Absolut Ad
    • FRIDAY, JUNE 29, 2012

    • Posted by: Andrew Gruttadaro

    About a year ago, Little Dragon was releasing their fantastic album Ritual Union. Now they're releasing new tracks via vodka advertisements -- the band's new single, "Sunshine," is the accompanying music for an Absolut Punch visual (just another addition to Absolut's line of inventive marketing). The product placement is actually very minimal and the video mostly shows Yukimi Nagano in the desert while her bandmates dig up old boxing gloves (thank God, right?). The song itself meanwhile sounds like classic Little Dragon, bass-driven and heavily reliant on Nagano's cadent vocals.

    If you're looking to hear some good new music, check it out below. But if you're trying get some pointers on how to mix cocktails, you might be outta luck.

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