As if we weren't excited enough, the band has now released a 17 second teaser video for the song in the style of a cereal ad. Whatever it is they're selling, we're buying it. The teaser is delicious and sugary satire, advertising a cereal made of "100% marshmallows" with a garnish of methylphenidate. Thankfully, we're given a warning label that clearly states that the cereal must be eaten with nothing less than 2% milk and after we haven't eaten red meat for a week. Makes perfect sense.
Clearly, Arcade Fire has a lot to say about our current consumer culture. This goes hand in hand with their title track and the overall concept of the album. The visuals feature a cartoon child with eyes that light up bright neon colors, creating an attention grabbing, funny and thought provoking teaser for the seemingly high energy and exhilarating song. With a slogan like "Creature Comfort: Make It Painless," we're sure this track is going to be a part of your balanced breakfast.
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