The entire music listening population is experiencing an epidemic called iPod A.D.D. as recent studies indicate that nearly 50 percent of music listeners will skip a song before it ends. No wonder why Instagram limits its videos to 15 seconds...who has the patience to sit there for a minute nowadays?
Pat Lamere of Music Machinery
conducted a study analyzing the listening habits of Spotify users to determine how often the average listener will skip a song. According to his data, 25 percent will skip a song after hearing only five seconds, 29 percent will skip a song after 10 seconds, and 35 percent will skip a song after 30 seconds. On average, the listener will skip a song once every four minutes and the skip ratio is nearly equal between men at 44.75 percent and women at 45.23 percent. Even worse, young teenagers have the highest skip rate at 50 percent. According to Lamere, "When we have more free time, such as when we are young, or on the weekends, or home after a day of work, we skip more."
As a music writer, college student, and guitarist, I'm deeply disturbed by these statistics, however, these studies don't come off as shocking. Off the top of my head, I could think of times when I drove around with my friends who couldn't play a song for longer than 30 seconds before skipping to the next one. My complaint against Lamere's argument relates to his comparisons between the vinyl era and Spotify generation. If we're properly analyzing the historic component of music consumption, listeners were able to conveniently skip songs with CDs. I'd argue this trend dates back to the late 80s after CDs became the dominant platform of music consumption.
Forget about lifting the needle off a record, our Baeble staff just revisited the golden era of cassettes
where your impatience risked fast forwarding or rewinding the songs too far. Look for Lamere to release more of his findings over the next few weeks. What does this information say about the general music listening public? We're curious to hear your opinion so feel free to leave a comment below.