The name Eric Wareheim may not ring any bells for the commoner, but the man, along with comedy co-hort Tim Heidecker have built themselves a cult following for their obscure and outrageous brand of humor. Many compare the duo to Andy Kaufman, due to the unique sense of humor that's required by their viewers to fully appreciate their discomforting behavior. In addition to their collection of wild Adult Swim programs, which include The Tim and Eric Awesome Show: Great Job
and Tom Goes to the Mayor
, both Tim and Eric have their own repertoires of side projects. Where Tim seems to have found a knack for writing/directing/acting, Eric has made quite a name for himself by creating some of the most bizarre and memorable music videos we've ever seen.
Yesterday, Major Lazer
released his "Bubble Butt" music video, which was his third project with Wareheim, but we'll get to that later. The video features an element that's often over abundant in rap visual features: giant ass shaking. It's something that recently appeared in The-Dream's strange "IV Play"
music video, but where that was dull and classless, Wareheim's use of giant butts was over-the-top and brilliant. Where The-Dream's big-bootied beauty is objectified, Wareheim empowers the ass as its own character and theme. BOOM - I just theorized the uses of ass-shaking. Watch the video below.
Prior to Major Lazer's video, Wareheim's assembled one of our favorite videos of 2013: Beach House's "Wishes". The video brings one of TV's most iconic evil characters Leland Palmer (Ray Wise) lip-syncing the song for the most outlandish and colorful high-school pep rallies we've ever seen (and we've seen a lot). Watch below.
A few years back, Wareheim directed and starred in, alongside Heidecker, Ben Folds' "You Don't Know Me" video. Yes, that's Eric with the pretty pink lips.
As previously mentioned, Eric's history with Major Lazer goes back quite a few years, and you might even remember this insane music video for "Pon De Floor".
Finally, the music video that introduced us to Eric Wareheim's music video greatness - MGMT's "The Youth" - to this day, it is still one of my favorite videos of all time.
So why does Eric Wareheim's unique aesthetic complement songs so well? I find that it's the bizarre unpredictability that's packaged within every video. On average, videos rarely exceed five minutes, so to make them more memorable you need big shaking butts, glitter, horses, men in drag, and an eerie sense of cool. Like many famous music video directors, such as Spike Jonze and David Fincher, Wareheim has created a unique brand for his style that's becoming widely recognized throughout the music world, and we're thrilled to see more. Keep 'em comin' Pep-Pep.
Oh, and BTW, this guy you see all over Tumblr...that's Eric Wareheim.
To see more Eric Wareheim-directed music videos, like Maroon 5's "If I Never See Your Face Again" and Flying Lots' "Parisian Goldfish", visit his Vimeo page