Serious talent must run in the Pecknold family because Sean Pecknold, brother of Robin Pecknold (Fleet Foxes), directed the highly entertaining new music video from lo-fi psych-pop band Here We Go Magic
. Their song, "How Do I Know," with its swirling guitars, simple Destroyer-esque melodies, and and insanely catchy chorus has been growing on us ever since we first heard it, and this video makes it even better. An elderly man's jealous wife demands that he destroy his cheerful dancing robot, and the man and the robot spend one last happy day together before he has to turn her off. There's an element of tragedy to the whole proceedings, but it's also an undeniably fun video for this already infectious song.