How Feminist Triumph Has Defined Carly Rae Jepsen's Charm
    • FRIDAY, APRIL 08, 2016

    • Posted by: Don Saas



    "Boy Problems" is one of our favorite Carly Rae Jepsen tracks here in the Baeble offices. Off of last year's Emotion, it perfectly encaspulates everything that made that record special: the vintage 80s sounds and a warm blast of universal feminist triumph. There's nobody doing more to reinvigorate the pop right now than Carly Rae Jepsen, and "Boy Problems" is more proof of that.

    The video -- directed by Petra Collins -- is a slumber party with a fantastical twist. The track is about how Carly Rae is judging a friend for her boy problems until she realizes that hers are even worse, and it circles back around in a celebration of unity and that they won't let their boy problems define them. And it's hard to imagine how the video could capture that energy better.

    Visually, the video looks like a cross between a Cyndi Lauper video and a Louis Malle film with bright colors but a simmering, dark contrast that peeks out when you aren't necessarily expecting it. And in a time where there's so much competition and infighting in pop music, Carly Rae Jepsen's embrace of other women and her fans (and in a way that doesn't strike as being as vacuous as Taylor Swift's "squad") is a breath of fresh air.

    We're going to be very sad when this current album cycle is over because we've been riding high on Emotion for nearly a year now and we don't want it to end any time soon.

    And be sure to watch our exclusive video interview with Carly Rae Jepsen below.

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