The Drums Channel 90s Aesthetic For 'Blood Under My Belt' Video
    • TUESDAY, APRIL 04, 2017

    • Posted by: Mandi Dudek

    The Drums' frontman, Jonathan Pierce, recently announced the psychedelic dream-pop band's upcoming fourth studio album, Abysmal Thoughts, the follow-up to 2014's Encyclopedia. Last month, they released the lead single, "Blood Under My Belt," a sunny, upbeat track about heartbreak and regret. Today, The Drums revealed a video to accompany the track and it looks like it's straight out of the 90s.

    The video was directed by CYCY Sanders and it's full of nonstop, aesthetically pleasing visuals. Pierce is the focus of the video and shown in front of a background of different soft colors with various props and outfit changes. Throughout the video, Pierce - surrounded by a few others who fit the retro style of the video - uses props like a foam football, a light bulb, a drum set, and a chair and perform the song as if it's a photoshoot for an old-school sportswear catalog.

    When talking about the video, Pierce said:

    "I hate making music videos. But, alas, sometimes you need to feed the beast, and I decided to make a music video that explores some visual fetishes of mine - mainly sportswear and a new exploration of colors that I've long-loved but hadn't been a part of the band's aesthetic until now. I love this new era of The Drums because I'm allowed to express exactly what I want and take it all the way."

    Abysmal Thoughts will be out on June 16th via ANTI-.

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