[PHOTO CREDIT: SONOS]
For the past 16 years, Gorillaz
have built an entire virtual world around the band with cartoonish members - 2-D, Murdoc Niccals, Russel Hobbs and Noodle - and have allowed Gorillaz fans to experience music in a whole new way. But, Gorillaz took promoting their upcoming album, Humanz
to a new level by partnering with the home audio masterminds, Sonos to bring an art and sensory installation called Spirit House.
I got to check out the first of the pop-up Spirit Houses in Williamsburg over the weekend for its first of three stops - the other two being in Berlin and Amsterdam. Gorillaz creators, Damon Albarn and Jamie Hewlett, decided to let fans into this virtual world they created and found the perfect opportunity by collaborating with Sonos, who's promoting the new PLAYBASE home speaker system.
Inside of The Spirit House were three rooms that were separated by black curtained hallways and creepy doorways. The first room was a real-life replica of the digital abode seen in the "Saturn Barnz" music video. As we walked in, the PLAYBASE speaker bumped three of the Gorillaz new singles - "Andromeda", "Ascension", and "Let Me Out" - as we explored the gang's living space. There was an old couch, a flat screen playing a fish tank screensaver, which was set next to a bubbly lava lamp, and on the coffee table were magazines that were handpicked by Albarn and Hewlett. There was a perfectly decorated cake in the fridge, cigarette trays on the kitchen table and beer spilled all over the counter. It gave off a little bit of a haunted house vibe.
The second room was the most engaging room of the tour, which was setup as a home theater, allowed you to get lost in the Sonos audio system and featured the newest addition, the PLAYBASE. The shelves of the home theater had Gorillaz knick knacks, vinyls, books and family photos. About half of the room turned into a theater as visuals for "Saturn Barz" and "Andromeda," which stretched-out across the entire room. Not only was the display hypnotizing, but the Sonos home theater system shook the room and sounded even better than the first room.
The final room gave the Spirit House attendees all the info they wanted to know about the PLAYBASE speaker. The PLAYBASE speaker runs off Wifi, not Bluetooth, so your movie night or house party wont get interrupted if your phone is blowing up with texts and calls. Not only that, it simplifies your life by giving you the power to control music and movie duties from your phone. But above all, the PLAYBASE speaker sounds incredible. We all need to break free of those AUX cords and staticky Bluetooth speakers. It's pretty much every music lovers dream speaker.
drops this Friday, April 28th.