Introducing JJAMZ
    • WEDNESDAY, APRIL 11, 2012

    • Posted by: Don Saas

    L.A. electronic pop collective JJAMZ (pronounced "juh-jams") has a compelling origin story. Consisting of Jason Boesel (Bright Eyes), James Valentine (Maroon 5), Alex Greenwald (Phantom Planet), Michael Runion (a solo artist), and Z. Berg (The Like), JJAMZ is the combination of seemingly disparate elements into a unified and cohesive whole. The band's debut album, Suicide Pact, comes out 7/10, but until then, take a look at this jangling bit of fem-pop, "Never Enough," and it's music video starring 21 Jump Street's Brie Larson.

    The music video is a narrative-driven affair that should help out those who are growing a little tired by the never-ending deluge of semi-incomprehensible, post-modern affairs that populate 80% of the music videos lately. It's a story of two female roommates that are best friends (they even bathe together), but one of the girls is in love with the other, and when she is abandoned at a party so her friend can hook up with a man, she has to walk the streets of L.A. in desolation. Directed by Eddie O'Keefe, the video for "Never Enough" is certainly a winner, and we're curious to see what the rest of the output from this L.A. collective will sound like.

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