Last week, Baeble caught up with 1/3 of the pop rock wonders, Hanson
, to discuss the newest developments in their fifth studio album Shout It Out
, learn about their experiences creating their own independent label, and discover the benefits and challenges of their time in the music business. Hanson have always held a unique position in the music industry, balancing a continuum of decades, success, and independence within their optimistic direction. They grew up in the 80s and 90s worshiping a mo-town mix of 50s and 60s grooves. Then in 1997, they emerged with an effervescent energy to solidify the post-grunge era with enough time to catch a breath and rule a summer before the age of mechanized pop swept the airwaves. For the next three years, they embraced their success and continued working together to create the music that had always been coursing through their veins. After this time, the band's relationship with their record label became strained, resulting in the creation of their own independent label. Though only ranging from ages 25-30 years old, these brothers have acquired enough knowledge, experience, and longevity to disprove fifteen years of questioning critics. Though often mislabeled as a gimmick in their early years, Hanson have worked tirelessly to produce unaffected records of soulful rock, jazzy pop, and singer/songwriter acoustic ballads that reveal such an undeniably genuine drive, no one is doubting them now.
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Hanson on Myspace