Cloud Cult Love
    • THURSDAY, MARCH 07, 2013

    • Posted by: Madison Murphy

    Titling an album "Love" can go in on of two directions: either the band wasn't feeling too creative, or they have successfully delivered everything in their power in order to encompass this short, yet infinite word. With Cloud Cult, you can use your better judgement on this one. The eccentric, eco-friendly band of live painters (yes, they paint at their concerts..in case you didn't know) have had more than enough credibility to boldly name their ninth release Love.

    Cloud Cult fans have nothing to worry about here. Their delivery has remained the same: meaningful, experimental, laced with traces of violins and piano melodies to bring in their fascinating complex. This album sounds like an awakening; perhaps a newer spin on some ideas left circling their studio. It's less quirky and poppy than some of their earlier efforts, like 2003's They Live on the Sun, and you can hear their growth and confidence throughout the entirety of Love.

    Craig Minowa has that rare ability to humanize universal ideas about love into childlike terms, with original lyricism and a lackadaisical flow. Instead of tapping into too many electronics, the band has developed an edgy rock sound with sporadic orchestral symphonies. Their sporadic nature does not make them sound natural however, they all sound like a lucid dream unraveling.

    "Complicated Creation" is indeed the album's staple. The combination of forthright vocals with a drifting violin is brought into celebration near the end. Cloud Cult has this untouchable ability to make a calamity sound structured. Songs like "The Calling" and "Meet Me Where You're Going" also relish in their normal, post-rock sound. Even in its less edgy productions, this band has never failed to brand its own authenticity.

    "Sleepwalker" sounds like the arena song on Love as their passion and capability to drop a bass effect without sounding like sell-outs deserve more than the tip of a hat. "It Takes A Lot" exercises this skill, as well. It deserves enormous praise - not because it's never been done before, but because it has become all too easy to butcher.



    Whether you've been listening to Cloud Cult since the mid-90s, before being eco-friendly was even considered "cool", or you recently picked up on their stunning sound, Love is worth listening to again and again. With such robust intricacies throughout, similar to life, Love is something to be experienced many times.



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