Back at SXSW in 2012, we had the pleasure of having Los Angeles alt-folk duo HoneyHoney
play our showcase. We've been fans of HoneyHoney's unique brand of "country noir." It's been awhile since HoneyHoney has released new music, but the wait has been worth it because their latest single, "You And I," is a scorcher. There's a rawness to the track that has revitalized the nascent love I felt for the band three years ago, and it's immediately apparent how much it's revitalized the band as well.
We also had a chance to ask the band a couple questions about the single and to give them a chance to talk about their state of mind and their hopes with their new music. Needless to say, their newest LP III
-- due out in June -- can't get here soon enough.
With such a lengthy hiatus between records, are there any sort of re-introductions you're hoping to make with your fans?
HoneyHoney: It's not a reintroduction as much as it's a new emotional shelf that we've placed our new tunes upon. We both feel that these are some of the best songs we've written yet and are really proud and excited to share them with our friends/fans (frans). We also feel pretty confident that this here record will bring in some new fran recruits, but not without putting them through some lite hazing and basic loyalty tests to prove the authenticity of their passion.
There's a rawness on the new track, "You And I." Is that a sound we can expect to hear throughout the new record?
HH: Absolutely. Considering the record took a few years to complete, there has been a good deal of life experiences between the two of us that brought out a little more vulnerability in these tracks. We recorded this album with an incredible producer named Dave Cobb who captured that rawness in a " we're not gonna obsess over the details" kind of way. He really challenged us by abandoning any preproduction and insisted that we just dive into the recording pool head first...naked.. It was scary at first to think about recording that way, but it ended up being such a beautiful, interesting and damn fun way to record the album.
There's a lot of emotional imagery in the lyricism for this new track as well. Can you tell us a little about what you were drawing on for the song?
HH: Sure. We're sensitive people, tender types, and we were direct in expressing that with this song, musically and lyrically. We were able to confront some of our reluctance to write a chorus with a simple message too, without metaphors or abstractions. Its a love song, kind of like a reformers love song. Someone who's grown into a comfortable (and maybe dramatic) understanding of love. Also the verses have a lot of shifting cadences and quick rhymes which made us feel like all the hip-hop we listen to has been paying off.
And If you like the new single, you absolutely can not miss our exclusive session with the band in Austin three years ago. It's great stuff.