Our favorite rocker James Bay
is out with the video for his latest single "Pink Lemonade" and my oh my, it is a stunner. When the song was first released it came with an exclusive Spotify video shot in black and white, and this new video today, directed by Phil Andelman, is a bit similar. It features lots of shots of Bay passionately playing guitar and giving cold stares to the camera. However what's different is that it's more colorful - Bay rocks the glitziest, sequin-drenched shirt (he's essentially a human disco ball), and there's more of a storyline as it follows Bay's childhood spaceship dreams.
Bay created and designed the video concept and expanded on it in a recent press release, "The inspiration behind the video comes from the theme of ‘escape' that runs through the song. I was reminded of a time when I was a about 4 years old and I told my parents I'd had enough of living with them and would be leaving home. Obviously, I never went through with it. But the drama of filling a pillow case with my most essential toys, opening the backdoor and announcing to the kitchen that it was time for me to leave is what gave me the idea for the video. I adapted it to add the spaceship part because I thought it would look better than a pillow case. I wanted to do something that felt serious but silly at the same time."
Bay's sophomore LP, Electric Light,
arrives May 18th.
Watch our interview with James Bay: