is this weird anomaly that I have never been able to understand, and I'm not sure I ever will. His music is as boring as the story he has to tell, yet he collaborates with the likes of Cardi B
, A$AP Rocky
, and Kehlani
. His latest album, The Beautiful & Damned,
released just last December, received overall negative criticism (Pitchfork
gave it a 5.1, just to put that in perspective), yet his tours are growing bigger and bigger and the demand for the rapper is higher and higher. There weren't any gleaming, obvious hits on TBAD -
perhaps "Him & I" featuring G-Eazy's current girlfriend Halsey
came close, but only because of that. Because it featured Halsey. I'm not trying to be mean, I'm just trying to understand.
Last week, the California rapper released a mini documentary in partnership with YouTube entitled These Things Happened
, and it really is just a bunch of promo for YouTube. "It didn't work - the traditional route - until I got it on my own on YouTube... I'm forever grateful of the opportunity that presented to an artist like myself without the resources of a major label," G-Eazy says around the 5:40 minute mark. Later on around the 10:40 mark he goes on, "if you're not active on Youtube, if you're not visible, if you're not giving that window into your life at all, then you just disappear... And they forget about you." Ouch, that's harsh. I'm feeling a lot of pressure to start up my own personal YouTube account now. What a coincidence!
The rest of the documentary explores G-Eazy's typical rags-to-riches story. He starts out wanting a billboard in Times Square, and now he's about to put out his third album that "will for sure go platinum." Then, big surprise! He got his own billboard in the city, with a big fat YouTube URL slapped on the bottom of it. The entire 15-minute clip is basically just the rapper giving himself one big pat on the back, but we're still not sure why.