After the McDonald's controversy
at SXSW, it appears even the almighty Coachella is susceptible to corporate greed. Today, H&M has debuted the 'H&M Loves Coachella' clothing line inspired by the California desert festival. As expected, the very basic
line consists of various nature designs including flowers, Native American prints, tank tops, flannels, and a bunch of other unoriginal designs. Knowing how plain the average American is, I'm sure the line will be a huge hit for Coachella attendees and even people who are going to lie about having went.
It's sad to see a music festival, especially one with Coachella's reputation, partner with such a big fashion corporate sponsor. Festivals are places where people go to have fun, be surrounded by good music, and meet an assortment of people that they would never have met otherwise. The very concept of festivals is rooted in individualism. How you dress is the first thing people notice about you. It gives off your vibe and mentality. I know that if I was at Coachella and a group of people walked up wearing all this H&M gear, I would probably try and find another crew to spend time with. But hey, what do I know?
Check out the the line
and try not to get lost in the cheesy mindless shopping music. It's pretty simple, but so is H&M.