New Music Video: Miike Snow
    • FRIDAY, MARCH 16, 2012

    • Posted by: Don Saas

    When your music doesn't necessarily contain a solid narrative, it can be difficult to adapt your songs to a music video that matches the themes of the music. The simplest solution to this problem has always been to pair musical tone with cinematic tone and hope it pays off. That's the path Swedish pop group Miike Snow took for their newest video, "The Wave." The song sounds like a missing track from M83's Hurry Up, We're Dreaming except perhaps even more fun rather than serious like Anthony Gonzalez's music. That fun is carried to its logical conclusion with a video that manages to be absurdist slapstick humor as well as surprisingly dark and violent.



    The video is actually a sequel to Miike Snow's "Paddling Out" from last month. Somehow this one managed to pass us by. In it, a slobby, overweight man finds magical dancing shoes and gets kidnapped by aliens and transformed into the alien's odd view of what the perfect man should be. He finds more of his new species and they crash land on Earth which leads to the events of "The Wave." If you haven't seen either video yet, start with "Paddling Out" to get the full narrative experience and prepare to laugh out loud at the rampant homo-eroticism, cheap effects, and general silliness.

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