Melanie Martinez Is Still The New Master of Surreal Pop Visuals
    • TUESDAY, MARCH 15, 2016

    • Posted by: Emily Oldenquist



    In the whirlwind of music culture, it is easy for bands to get lost under the over simplified umbrella of genre. "What kind of music do you like?" is one of the easiest questions to ask, yetfor true and versatile music fansone of the most difficult questions to answer. If all genres had the algorithmically produced styles of Pop music, then this question would be a piece of cake. But that is far from the case, and vocal artists and musicians like Melanie Martinez make answering this question even more of a dilemma.

    This one-of-a-kind Long Island native can easily fall under the categories of pop-inspired alternative electronic. But Melanie Martinez is so much more than some influenced vocalist, and her complex style and creative mind drives fans to answer the question of "what kind of music do you like," with much more caution. Melanie Martinez leans towards the Tove Lo, Lorde, Sia kind of genre. But in one of her latest music videos for the title track of "Cry Baby," the depths of Martinez' artistry comes to the surface. Much like the genre question that artists like Martinez make hard to answer, this "Cry Baby" video is multi-layered with emotion, theme and pleasureable euphonics.

    The video is obscure, there is no doubt. But if you have already heard the song, the song to match this song is no surprise to the ear. The visuals of this video are a whole different story. A suburban pastel palette version of a hospital room is where the beginning of this video starts. The beat picks up and once the tune and lyrics of "Cry Baby" become recognizable, it is easy to watch the almost confusing visual. Nonetheless, Martinez created the perfect accessory to the title track of her 2015 Atlantic Record Cry Baby.

    And be sure to watch our killer session with Melanie Martinez below.


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