Mountain Dew may be best known as the green gamer fuel that keeps Call of Duty wait rooms packed at all hours, but the citrus soda is now exploring new entertainment endeavors by teaming up with acclaimed director Robert Rodriguez to discover talented filmmakers.
Partnering with PepsiCo's Mountain Dew, Rodriguez will be hosting a video creation contest called Green Label Studios: Open Call
, whose winner will receive a $250,000 grant and a chance to be mentored by Rodriguez and producer Roberto Orci (Star Trek Into Darkness
, Now You See Me
). Watch the video below for more details.
"We want professional and aspiring creators to submit content that embodies 'doing the Dew,'" said Greg Lyons, VP of marketing for Mountain Dew. "It doesn't matter what the content is as long as it embodies the spirit of the brand."
Participants must submit their content to Green-label.com
by April 25, after which it will be judged. Ten finalists will travel to New York and will receive $10,000 to create a new video. Rodriguez and Orci will pick the grand prize winner.