Other Ideas for the Homeless at SXSW
    • MONDAY, MARCH 12, 2012

    • Posted by: Joe Puglisi

    By now you've probably heard the crazy scheme by BBH to strengthen WiFi and cell phone connectivity in Austin during this year's SXSW festival. On our scale of ridiculousness (which usually correlates to how close the plan is to sounding like an SNL sketch), turning homeless humans into hot-spots is somewhere between Kristen Wiig face and 30 Rock throwaway line. But because they are actually serious about this nonsense, we've decided to pitch in with our own ideas on how to help the homeless in Austin, in the spirit of BBH.

    Other functions for the homeless:

    - Keg-backpacks to distribute beer
    - Record a song with Jack White
    - Seat-fillers at unpopular panels
    - Seat-fillers at poorly marketed unofficial day-parties
    - Ironic stylists for that perfectly dirty hipster look
    - Cell-phone chargers
    - Unwanted sticker collectors
    - Extra surface area for excessive flyering
    - Flash mob at Arby's
    - Generate "organic" word of mouth buzz for The Shins
    - Comedy show hecklers
    - Wear "Free Lana Del Rey" t-shirts
    - Instagram models
    - Kony charity collectors
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