music and the superbowl, commercials and more
    • MONDAY, FEBRUARY 07, 2011

    • Posted by: Joe Puglisi

    Music plays a lot of roles in the Superbowl broadcast, from commercials to pump-it-up NFL bumpers to the big halftime shebang. Let's talk about it!

    Traditionally the Superbowl Halftime Show is one of the most extravagant, over-the-top televised music performances of the year. It's also the most watched (probably). After Janet Jackson flashed too many American households, we've been stuck with grumpy old men singing songs that our parents still have on vinyl in the basement. This year we were treated to the pop glory that the NFL has deprived us of for so long, and while it was quite the spectacle, it still left something to be desired (like anything?). The Black Eyed Peas are a floppy, lop-sided watered down dumb person's pop group who go great with guest stars (Slash? Usher?). They make Lady Gaga look like Mozart. But the NFL isn't concerned with "good" music, they want banner names to attract sponsors (Slash! Usher!). If you're going to the Super Bowl, chances are you like football more than you like music. If you're going to or watching the Super Bowl, you probably hear Black Eyed Peas a lot on the radio. If you're reading this blog, you probably saw it and didn't like it, or have no desire to see it now. It is what it is. Moving on!

    Cristina Aguilera sang the National Anthem, screwing up the words. All the musical decisions for this game feel like they were made by a bunch of sixty year-old men consulting notes they took in 2002, save for some pressure from the network (probably) to include Lea Michelle, who also sang "God Bless America" as living Glee product placement (a new episode followed the Bowl).

    The commercials were... interesting. Despite some hype for Eminem's big creative liberties with Lipton, his commercial was kind of weird? I mean I enjoyed it but most of the people I was with found it strange. And his second appearance (in a commercial for the City of Detroit and Chrysler) made him the most visible, notable musician in the commercial sphere.

    I thought the Chrysler ad was really great.

    Pepsi Max put up a good fight, and Coke honestly didn't. Bud was disappointing.
    The big winners of the night were car companies. Audi and VW both nailed it (but VW nailed it harder).

    Other notable musician in the Audi commercial.

    Best commercial of the night goes to lil' Vader, who Jedi mind-tricked our mouths to go awwwwwwwwwwwwwwwwwwwwwww.

    The biggest winner (monetarily) was the NFL, who of course had their own commercial celebrating how awesome they are, and it was great and nostalgic and wonderful, despite my sarcasm.

    But the biggest winner for me was Lil' Wayne, who was allowed to live blog along with a bunch of Wall Street Journal editors, and dropped the best line of Superbowl Sunday.

    Lil Wayne says funny things

    I'll take one!


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