Today we're premiering the brand new video, "Lonely," from Michigan-based psychedelic pop septet Joe Hertler & The Rainbow Seekers
. The single is off of their forthcoming album, Pluto,
which is set to drop on March 31st. The video is just as fun and quirky as the song - the singer acts as a salesman on a late night infomercial with an out-of-nowhere band backing him and a lonely man at home watching while eating a corn dog. Joe Hertler sings an infectious melody and his band backs him with incredibly feel-good tunes, they're bound to cheer you up if you're actually feeling lonely. The name "Rainbow Seekers" now makes sense to us.
A message about the video from Joe Hertler:
"I've never been more nervous for a music related performance in my life... Like, singing to a backup track and dancing like an idiot? Shouldn't be too hard, right? I was worried about faking a performance. I was worried about acting. I was worried about the sweat showing through my back and my ever encroaching bald spot. I was also worried about the cigarette scene. I've worked on and off for the American Cancer Society for years now and they have a no tolerance anti-smoking policy (fortunately, we were able to secure a very special kind of non-tobacco cigarette).
Anyhow, a shot of fireball and cranking the tunes certainly helped to ease the anxiety, but the enthusiasm of everyone who showed up that day; Rhino Media, our extras, and the band - that's what turned a fake performance into a real one - and after 6 hours of filming in a local PBS studio (and also after about 10 different shirt changes due to incessant perspiration), we got it done.
This video was the product of a ton of talented and driven people. Without these people, there would be no music video. Without them, I would not have a band. Without them, I would not be able to pursue what I love doing the most."