When professional weirdo Lady Gaga was named creative director of Polaroid, some people were worried that it might mark a trend of large brands trying to associate themselves with cool artists beyond the typical advertisement soundtrack AND THEY WERE RIGHT. Yesterday Intel announced that Will.i.am
, the producer, philanthropist, entrepreneur, and Black Eyed Pea (among other things) can add "director of creative innovation" to his resume. If his resume is anything like a Black Eyed Peas song, it will say "director of creative innovation" over and over and over and over while Taboo pretends to rap.
Intel's press release gave the world a nice quote:
"Nearly everything I do involves processors and computers, and when I see an Intel chip I think of all the creative minds involved that help to amplify my own creativity," said will.i.am. "Teaming up with the scientists, researchers and computer programmers at Intel to collaborate and co-develop new ways to communicate, create, inform and entertain is going to be amazing."
WilL.O.L. If Will's innovation is anything like it is in the pop music world, expect an Intel chip that tastes like cardboard, plays a lot in the Jersey Shore, and gets sued for copyright infringement.
Other potential "Creative Director" spots:
- Ke$ha for Hefty
JUST SAYING. [via