The Weeknd Stars In Dramatic H&M 'Spring Icons' Campaign Video
    • MONDAY, FEBRUARY 27, 2017

    • Posted by: Mandi Dudek



    We are just days away from the release of The Weeknd's long awaited collaboration with H&M. In the new campaign video for the Spring Icons collection, we can get a better look at new pieces as The Weeknd wanders around Hollywood.

    The majority of the 90-second video was filmed on Sunset Boulevard and shows scenes of Abel Tesfaye, aka The Weeknd, sporting some of the collection pieces, such as bomber and leather jackets. The video also shows Abel in a glass house nestled on top of the Hollywood Hills and in front of the Hollywood Palladium theater while a dramatic voiceover plays. When explaining his choices, Abel said, "When I chose the pieces for Spring Icons Selected by the Weeknd, I was thinking about the way men dress today ... It's about finding the right balance between sharp and casual, with all the details that count." The full Spring Icons Selected By The Weeknd collection will be available in H&M this Thursday, March 2nd.
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