The Atlanta rap trio, Migos
, dropped the video for "Deadz" featuring 2 Chainz off Culture
and - like the other videos Migos has released - it's over the top as hell.
It starts with an orchestra and the rest of the video is complete with a crazy mansion, flashy jewelry, and Migos counting dead presidents (aka cash money) next to actual dead presidents. Besides saying "Uh oh, straight out of bed / Uh oh, count up the deads
" there isn't much to this song. 2 Chainz verse is undeniably the best part.
Sorry to the Migos cult out there, but, will we ever stop hearing about Migos?
After Quavo, Offset, and Takeoff dropped "Versace" back in 2013, Drake decided to put his own verse and gave Migos their big break. But the Migos name never really caught on and just when I thought we could place Versace in a category with J. Kwon's "Tipsy", they decide to coin "dabbing" with their 2015 hit "Look At My Dab." The following year brought us "Bad and Boujee" and the release of Culture
back in January and the Migos explosion was real
I mean, I get the whole "Bad and Boujee" hype. It's a catchy song and I even slip up saying "raindrops, drop top
" from time to time. And this year at the Golden Globes, Donald Glover thanked Migos during his acceptance speech saying, "And I really want to thank Migos, not for being in the show, but for making 'Bad and Boujee.' That's like... the best song ever." That shout-out pretty much cemented Migos place in Hollywood.
The guys of Migos are not lyrically talented - at all. Migos releases songs with lyrics that lack any profundity. "My bitch is bad is boujee / Cookin up dope with a Uzi
" and "bitch, Im a dog, woof / Beat the ho walls loose / Hop in the frog, woah
." If they arent rapping about money, bitches or flashy things, theyre repeating the same two sentences throughout an entire song, along with rapper filler noise like barking and grunting.
We live in a time of political and racial issues where we need
music with meaning and depth. If you have the platform like Migos does, why not take advantage? Rap and hip-hop music was on a steady incline with releases like Kendrick Lamar's To Pimp a Butterfly
about race, culture, and discrimination and Chance The Rapper's optimistic and influential mixtape Coloring Book
. Then Beyonce released Lemonade
to empower black women and vocalizes the awareness of what it means to be black in America. But with Migos Culture
, it feels like we're taking five steps backward by talking about the importance of bougieness with brain-staining hooks about drugs, flashy materialistic things and their "money equals status" mentality.
But we've seen this before, especially in rap music. It's an exercise in overloading us with what they know already works. Migos puts meaningless noise on top of ridiculously good beats (shout-out to the producers like Zaytoven, Cardo and a few others, who don't get enough credit) and it works for them. And because it works, their songs have sounded the same for years and they haven't really evolved. But once people get over the hype, Migos might have to pull a Soulja Boy and start beef with any trendy rappers to keep hanging on.
Migos' music gives people some sort of escape with all the chaos going on in the world. They're entertainers and Migos' music videos are definitely their strong suit. But the bottom-line is: trends come to an end and Migos are at their peak right now. At the pace they're going (and the money they're spending), the Migos hype won't last forever.