The Chainsmokers: From Bros to the BRITS
    • THURSDAY, FEBRUARY 23, 2017

    • Posted by: Robert Steiner

    Last Spring, we ran a little story about then-up-and-comers the Chainsmokers, basically calling them a couple of lovable bros dominating the college scene with their catchy songs and sex jokes. Now, less than a year later, they're a couple of lovable bros dominating the entire freaking planet with their catchy songs and sex jokes. Last night, the pair climbed one more wrung up the ladder of fame, as they dropped a new collaborative single with Coldplay, "Something Just Like This," and performed the song later that day with the band at the BRIT awards.

    Now, it's always nice to see a success story in a fickle and brutal industry like music, but let's take a step back for a quick second. If I went back in time to 2014 and told my past self, "Hey, you know that song '#SELFIE'? The one that was literally a joke that got waaay out of hand? Well, the guys who made that song are megastars in the future, with literally billions of streams, multiple collabs with A-list talents, and a Grammy to boot." 2014 me probably would've thought this was some dark, alternative timeline where completely improbable things could become a reality (oh, wait...), but to be fair to Alex and Drew, they have made plenty of hits that aren't supposed to be a joke since "#SELFIE." Plus, like we talked about in the last article, they have that "chill college bro" thing going for them, and the fact they haven't lost that persona within the fake and manufactured pop world kinda makes you want to root for them.

    Say what you will about their music, but it's clear that the "if it ain't broke, dont fix it" mindset has paid off amazingly well for the DJ duo. Get an attractive and talented singer to guest spot, let them sing a verse and buildup, drop the beat for a catchy dance breakdown, repeat that at least two more times, and you got yourself a Chainsmokers hit song. Rinse and repeat. Whether or not this formulaic songwriting is a bad thing is up to the listener, but for as many people groan at the sound of "Closer," the same amount of people apparently get up and dance to it.

    What this writer personally thinks of the Chainsmokers will be left for a longer and much more critical article on another day (an album review, perhaps), but for now, we here at Baeble congratulate Drew and Alex. Congrats to the duo for making it this far in the world and reaching higher heights than anyone ever expected, all while still being the goofy college bros that got our attention in the first place. May you guys go on to make the whole world party like it's senior year.

    © 2020 Baeble Media. All rights reserved.