Run, Don't Walk Toward Wye Oak's Video for 'The Louder I Call, The Faster it Runs'
    • WEDNESDAY, FEBRUARY 21, 2018

    • Posted by: Elissa Fertig


    The title track for Wye Oak's upcoming LP The Louder I Call, The Faster it Runs is a quivering, synth-y meditation on existence. The indie rock duo describes the album as being inspired by "a time of immense doubt, when our personal problems are infinitely compounded by a world that seems in existential peril" and the slightly creepy thoughtfulness of the song certainly fits that description. The music video for this track is perfectly appropriate: full of National Geographic-esque desert landscapes, a bleeding sunset in the background, and close-up shots of the band's faces as they announce, "the louder I call / the faster it runs". Images of people duplicating and running across a desert sandscape as the mountains tower in the background and the synths beat and hiss makes for a beautiful and ethereal accompaniment to a likewise track.


    A new cut off the album released today, "It Was Not Natural," is a more robust accompaniment to the "The Louder I Call, The Faster It Runs", with similarly eerie synths and deeply chorus-like vocals, while a steadier, thrumming bass wrapped up in a sweet piano tuning sets it apart from the previous tune. Songwriter Jenn Wasner says that the lyrics are about "exploring the space between the things that we are socialized to believe about ourselves, and the actual truth of our nature — learning how to push the limits of the systems we've put in place to help ourselves make sense of chaos." With a slowly rising, climactic chorus full of beating, glittery synths and Jenn's operatic tones, this song will stop you in your tracks. One of the more unique tunes that has been released in the past calendar year, this LP is sure to be an evocative one, so stay tuned for The Louder I Call, The Faster it Runs, set to drop April 6th, 2018.
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