East India Youth
is William Doyle, a threadlike Londoner who seems more composer than pop star; that at least is the lingering idea his new single "Dripping Down" leaves me with. Though, like a good wannabe chartbuster, Doyle doesn't appear to be camera shy, recently telling The Guardian, "I want to address the facelessness of electronic music, to inject some personality where it's becoming increasingly anonymous." By electronic music, he's referring to the fridges of course...artists like Skrillex and Calvin Harris have no problem mugging it up. But East India Youth could easily be filed next to artists like Burial, Flying Lotus, and, if all goes according to plan with his new album Total Strife Forever
, James Blake. Armed with an engrossing stream of multifarious electronic pop elements, dramatic and dream-like, Doyle's project seems ripe for the critical picking (it's already begun across the pond). The black and white video treatment for "Dripping Down" below is a bit misleading, as its gospel-tinged pulse bursts with color. Total Strife Forever
is available now.