Coldplay Flop On Big Budget Video
    • FRIDAY, NOVEMBER 27, 2015

    • Posted by: Don Saas

    Before we "ether" this music video, let's be up front that "Adventure of a Lifetime" is a great tune. Coldplay are about as hit or miss a band as exists on this planet, but when they hit, they make great tunes. And "Adventure of a Lifetime" is the most lively they've felt in years. And that makes the colossal misfire that is the video that much harder to endure.

    Where to begin? How about the fact that it's a glorified commercial for Beats Pills speakers? Or the fact that the music video positions Coldplay's music as some sort of contemporary answer to Kubrick's monolith in 2001: A Space Odyssey? Or the god-awful CGI which looks like it came from a mediocre blockbuster from the early 2000s? Or the fact that the music video proceeds to do nothing interesting with the "Coldplay's music gives higher intelligence to chimpanzees" conceit? You be the judge.

    Coldplay - Adventure Of A Lifetime (Official video)

    Here it is! The full video for Adventure Of A Lifetime, the first single from the new album, A Head Full Of Dreams (out December 4).

    Posted by Coldplay on Friday, November 27, 2015

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