When Bey dropped the full cut of her new single "7/11" I was suspiciously disappointed. The snippet that leaked had nothing in it that said Beyoncé
, and when the full track dropped my initial fears seemed to be confirmed: trap disaster of a track. I'm not one to go cold on a artist for switching their style up, and since the internet-breaking release of BEYONCÉ
in 2013, she's unrolled a much more hip-hop rap-centric identity. Which, I've throughly enjoyed when it showcases her nasty talent. "7/11" just had no immediately recognizable Bey, no wicked vocal breakdown, no nothing that Willow Smith couldn't have pulled off.
Then she dropped the video, and I ate my words. The video is all Bey. You want to talk authenticity? Bey basically had a girls night slumber party and danced around her LA penthouse apartment in mismatched baller jammies. Watch her try and fail to breakdance, try and succeed to ride a rumba, and giggle, and drink, and play dress up with her crew. BeyoncÉ made a music video she could have shot on an iPhone, and it's everything. Watch it below, and praise Bey:
The Platinum Edition Box Set of BEYONCÉ
is now available on iTunes. Bonus features include live performances from her recent tours. Get the digital copy here
, and the actual box set on Amazon