With the release of her new album, 1989
, Taylor Swift has also released a new version of herself. The social warrior/ music martyr version of herself. After years of criticsm surrrounding her boy-crazy breakup jams, T. Swift finally retaliated against such remarks by calling them "sexist" and now that she's pulled her music from Spotify
she's also become a kind of Joan of Arc of the music industry.Focusing on that side of her new identity, Taylor has openly referred to the subscription service as "A Grand Experiment"
that she feels cheats music makers out of their rightfully earned royalties.
At first appearing to be the long awaited hero for such artists, Ms. Swift appears to be terribly misinformed. Spotify's chief executive, Daniel Ek, fought back against her accusations in a blog post. He states that top artists, like Taylor, "are on track to exceed $6 million a year", and that number is expected to double. He also notes that they paid out over $2 billion in royalties since the service began. Ek explains that, while Spotify licenses and pays for every song they've ever played, sites like Soundcloud and Youtube allow listeners to play her songs for free whenever and how many times they want. He has a point. I myself have listened to "Blank Space" at least ten times today on Youtube (mostly to see Sean O'pry's face, but still)!
Ek does not forget to mention that removing her catalog will only prompt listeners to return to piracy sites," And sure enough, if you looked at the top spot on The Pirate Bay last week, there was 1989
...". He insists that "We started Spotify because we love music and piracy was killing it" and that Spotify is the best way to combat such injustice in a changing music landscape.