Purity Ring Gets Creepy in New Video
    • MONDAY, NOVEMBER 12, 2012

    • Posted by: Eric Galietti

    For me, Purity Ring has this thing going on where they sound like some chilled-out R&B future fantasy on the surface, meanwhile there's some really creepy stuff going on behind the music. For that reason, I thought their latest video for the single "Lofticries" was appropriate, where each of the four characters slowly leads the viewer to a moment of discomfort, just before the next scene.

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