Midwest indie band Hippo Campus
just released a music video for "boyish," the lead single off their upcoming debut LP Landmark.
The band is back with their trademark pop-tinged indie rock fare. The jaunty, folky tune for "boyish" creates a fun, upbeat tone that is replicated in the visuals of the video. In the video, the band members, as well as a number of other people, frolick through a large house, all dressed in the same uniform: white shirts and suspenders. This uniform as well as the actions of the characters - which include playing chess, riding bikes, and eating together - allude to childhood actions, while still maintaining a surreal atmosphere. Despite the oddness of the setting, throughout the video happiness and contentment is visible on the faces of all. The motif of the apricot, taken from a line from the song's chorus ("the sunlight dripping on the apricot tree"
), is present throughout the video, appearing above characters, as food on the family dinner table, and in the background of a number of scenes. Together, the video and song evoke the delight of childhood.
This newest video and single precede Hippo Campus upcoming album Landmark,
which will be released February 24, 2017, as well as a UK tour kicking off in late January and a US/Canada tour starting mid-February. The band has also released the tracklist and cover art for their next album (see below).
1. sun veins
2. way it goes
5. simple season
7. western kids