Everyone is freaking out over Maggie Rogers
, singer/songwriter/producer who is also a recent NYU graduate and Pharrell's new obsession. She began making folk music, then took a musical detour in Europe where she found dance music, and incorporated that into her music while attending NYU. Pharrell discovered her song "Alaska" while visiting the Clive Davis program and had zero notes, only praising her for her unique sound that is unlike anything else. After the video of Pharrell listening to "Alaska" hit the internet, the song pretty much went viral. Rogers gained thousands of fans via Facebook, Spotify, and Soundcloud all while she was back at her rural home, not even trying. Since the song was released, her new fans have had a hankering for new music or at least a video for the track, and finally we received the latter:
The visuals matches the song perfectly, as we see Rogers whimsically dancing around a rural-ish forest and then turning into a pop star with a big dance scene at night during the second half. It perfectly plays with her history of transitioning from banjo music to dance music. But you know how it is -- the internet is greedy, and once we got the video, we wanted more. Well, now we have more, as Rogers just released a behind-the-scenes video for the making of "Alaska."
In the video, Rogers admits that she hasn't ever really been on camera too much. All of the people in the video came from New York spontaneously and she touches on how great it is to be surrounded by such a powerful group of women. She also talks about collaborating with the director, who she clicked with almost immediately.