Music videos are a tricky art. Grandiose does not always translate into interesting, and neither does a clever idea. They can come out like this. But as usual, The Black Keys found a way to hit another home run with their latest video "Lonely Boy," out digitally today.
The video is eye-pleasingly simple. It features a solitary man in what looks like a shady lobby at a Motel 6, grooving out to the blues inspired riffs that Dan Auerbach and Patrick Carney are laying down. He starts off with the Elvis leg shake and keeps on going until he hits the Fresh Prince inspired Carlton, all while pantomiming the lyrics.
As for the song itself, it's Black Keys at their finest. They seem to be on an incredible hot streak over the past year or two, and if this single is any indication, they have no intentions of cooling off. The song kicks off with a heavily distorted lick sure to inspire air guitarists everywhere. Auerbach delivers his lines of loneliness while Carney pounds the skins, propelling the track to its irresistible chorus. "Lonely Boy" will appear on El Camino, the Keys latest, Danger Mouse produced effort (out on 12/6). Although the track is available digitally now, it will also be released on 12" vinyl as a part of Record Store Day's Black Friday. Get ready to burn off those Thanksgiving calories by pushing and shoving to score some sweet vinyl and check out the video below.